Social media continues to play a key role in helping small businesses attract and retain customers. While a website is fairly static, social media allows small businesses to be dynamic and interact with their prospects and customers on a daily basis. A Facebook page is one of best methods to connect with your customers. There currently over 800 million users of Facebook.
This infograhic from crowdSPRING shows how small businesses use social networks.
The top social network continues to be Facebook and it is used by 27% of small businesses. Next is LinkedIn at 18%, followed by Twitter at 7%. Blogs are at only 8%, which I feel is the most underutilized tool that can be used to promote a business.
Social media adoption by small business had doubled since 2009.
About one half of small businesses have successfully connected with new customers through social media. 61% of small business owners are using social media to attract new customers, 45% expect their social media activities to be profitable in the next 12 months.
Social media will continue to grow and needs to be embraced by small businesses for continued growth of customers and revenue. Social media provides the means for small businesses to increase the visibility of their products and services.